THE CHALLENGE
The client faced multiple operational challenges in managing customer enquiries effectively. A price rise for one of their services led to increased call volumes and longer handling times, making it difficult to drive down costs while maintaining service quality.
The organisation lacked the means to measure customer experiences (CX) as they had no post-call surveys or NPS measurements in place. They also had trouble distinguishing technical support calls for their new product versus their legacy products, and also couldn’t track if customers were calling about specific marketing promotions.
At the same time, the client was facing growing pressure from new competitors entering the market, emphasising a need to enhance operational efficiency, improve CX and differentiate themselves through superior contact centre service delivery.